eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Ian Macdonald


Director, eCommerce
Silver Star Brands

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


14:30 PANEL DISCUSSION: Marketplaces: What You Need To Know About Your Friend (Or Foe)

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each

Competing within marketplaces: enhancing your product rank

Effectively advertising on marketplaces to drive traffic to your site

Figuring out what effects marketplaces are having on eCommerce, positively and negatively

17:10 PANEL DISCUSSION: Engaged At First Glance With Shopping PLAs

Your biggest search goal is to turn online browsing into online buying. With the emerging success of shopping PLAs, you can reach the shoppers who matter most: those on the hunt for what you have to offer. Join these panelists as they present:

Best practices to optimize feeds and descriptions written for search keywords

Building tests and measurements tailored towards products and product categories

Calculating a flexible budget as competitive product categories adjust