Ian Macdonald

Director, eCommerce
Silver Star Brands

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:30 PANEL DISCUSSION: Marketplaces: What You Need To Know About Your Friend (Or Foe)

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

•Integrating ERP systems into marketplaces—how to examine a phased approach for each

•Competing within marketplaces: enhancing your product rank

•Effectively advertising on marketplaces to drive traffic to your site

•Figuring out what effects marketplaces are having on eCommerce, positively and negatively

17:10 PANEL DISCUSSION: Engaged At First Glance With Shopping PLAs

Your biggest search goal is to turn online browsing into online buying. With the emerging success of shopping PLAs, you can reach the shoppers who matter most: those on the hunt for what you have to offer. Join these panelists as they present:

•Best practices to optimize feeds and descriptions written for search keywords

•Building tests and measurements tailored towards products and product categories

•Calculating a flexible budget as competitive product categories adjust