Matt Falcinelli

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:

•Identifying cultural differences in different regions

•Localizing your eCommerce site with different languages as needed

•Creating a global CRM database

•Monitoring inventory in response to seasonality, culture and International shipping