Anya Geimanson

VP, Brand & Product Management
Glasses USA

Check out the incredible speaker line-up to see who will be joining Anya.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:40 Making CRO Magic With Branding - How A Brand Update Leads To A Huge CR Uplift

In 2016, GlassesUSA decided to update and define their brand guidelines. The project goal was to unify the brand’s look, feel and tone of voice, and the result was an unexpected increase in KPIs. After working with 2 agencies they decided to execute the project with an in-house team. Here Anya explains the hurdles overcome along the way, and tells the story of how an agile process can empower a team to achieve the highest levels of creativity:

•Implementing a data oriented build-implement-iterate methodology in the brand definition process.

•The importance of experimentation- Making mistakes and getting over them quickly

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 PANEL DISCUSSION: Boosting Your Brand Image And Traffic With A Fresh Design

Keep your customers on your toes. Surprise them with a new online experience. Knowing when it’s time to redesign your website is key…but what elements should you consider? The executives on this panel walk you through how to:

• Boosting your traffic, search rankings and sales with minimum back-end headache

• Testing, assigning resource and getting ROI on your investment

• Testing at scale, tracking guest response and making constant adjustments along the way