eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

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Chelsea Mueller, Head of Digital Marketing and Ecommerce at Cheaper Than Dirt
Cheaper Than Dirt Logo

Chelsea Mueller


Head of Digital Marketing and Ecommerce
Cheaper Than Dirt
Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focused on 1:1 customer experience.

Chelsea has managed and created targeted marketing content professionally for 14+ years. She specializes in multi-platform ecommerce optimization and personalization with emphasis on email marketing, branding and organic practices to drive both online sales and KPI.

Check out the incredible speaker line-up to see who will be joining Chelsea.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

13:35 How To Move From Batch-And-Blast To One-To-One Email Marketing

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

14:05 How To Move From Batch-And-Blast To One-To-One Email Marketing

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

14:30 How To Move From Batch-And-Blast To One-To-One Email Marketing

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 Join Us Outdoors For The Women In eTail Networking Event And Leadership Panel

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel. The panel will be hosted by the CMO of Zazzle.com, Nizzi Renaud.

Hosted By:
Nizzi Renaud, CMO, Zazzle

Panelists:
Ivka Adam , Founder & CEO, Iconery
Anishiya Taneja, CEO and Founder, ICON