Bill Aicher

Former CMO
Musicnotes.com

Chief Business Development Officer (CBDO) for online sheet music publisher and retailer, Musicnotes.com, Bill Aicher brings together over a decade of experience in Internet retail and fifteen years in the online music industry to define and achieve Musicnotes.com’s business goals by providing its customers with an optimal online shopping experience. He achieves these goals with a focus on identifying and acting industry trends, visitor analytics and segmentation, and user experience optimization.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:40 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

•Creating and implementing an effective loyalty program

•Working through potential integration challenges

•Examining partnering with companies for your program

•Testing and measuring the effectiveness of your program and iterating as needed