eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Patrick Hounsell, General Manager, Retail Practice at Merkle
Merkle Logo

Patrick Hounsell


General Manager, Retail Practice
Merkle

Check out the incredible speaker line-up to see who will be joining Patrick.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


14:05 Making Omnichannel A Reality

Using People Based Marketing to drive omni-channel performance. In this session, learn how major retailers tie together touchpoints and seamlessly link in-store CRM data to digital, allowing them to target prospects and deepen relationships with existing customers. Through a focus on technology, enablement and data driven decision-making see how other retailers are able to take make omnichannel a reality.