Jason Gowans

VP Marketing Analytics & Technology
Nordstrom

Check out the incredible speaker line-up to see who will be joining Jason.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

13:35 Using Data For Dynamic Personalization And Recommendations To Drive Purchases

We know data unlocks so much potential to understand the customer, but you should use information to “nudge” the customer a little more. Jason presents how a small suggestion can pay off big for your bottom line by:

•Tracking buyers’ search and purchase patterns

•Leveraging search and product purchases to display recommended products

•Moving the customer along the path to purchase by pushing personalized content