Kathleen Leigh

Marketing Director, eCommerce and Digital Content
GOJO Industries

Check out the incredible speaker line-up to see who will be joining Kathleen.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:40 Why “One Size Fits All” is Not The Optimal Fit

Personalization, even if limited, is essential. And often, it requires looking at the entire marketing process from the onset, even if your launch requires speed-to-market. This session will talk through two examples from two product launches, how Gojo curated marketing automation to help nurture long leads and much more! They’ll end with a deep look at ROO and ROI.

•A Tailored Fit: Understanding the precise Customer Journey in B2b and B2c markets

•Right-Sizing: Developing just the right product and content to fit that Customer Journey

•Buttoning Up: How to leverage brand love on owned sites and help your customers win, too

•Measuring Up: Choosing the right KPIs for Financial, Web and Marketing goals