eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

GOJO Industries Logo

Kathleen Leigh


Marketing Director, eCommerce and Digital Content
GOJO Industries

Check out the incredible speaker line-up to see who will be joining Kathleen.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


17:40 Why “One Size Fits All” is Not The Optimal Fit

Personalization, even if limited, is essential. And often, it requires looking at the entire marketing process from the onset, even if your launch requires speed-to-market. This session will talk through two examples from two product launches, how Gojo curated marketing automation to help nurture long leads and much more! They’ll end with a deep look at ROO and ROI.

A Tailored Fit: Understanding the precise Customer Journey in B2b and B2c markets

Right-Sizing: Developing just the right product and content to fit that Customer Journey

Buttoning Up: How to leverage brand love on owned sites and help your customers win, too

Measuring Up: Choosing the right KPIs for Financial, Web and Marketing goals