Darren Johnson

Chief Sales Officer
Bloomreach

DJ has assembled an innovative sales team that is expert at demonstrating the value that BloomReach’s technology brings to the markets it serves. He is a tested sales executive, who ran the Adobe Digital Marketing Enterprise sales team. As a vice president at Adobe, he led the division from an early stage initiative into a $150-million-per-year revenue machine. DJ also headed sales teams at Offermatica, ATG and Verity. He holds a bachelor’s of economics from Cal Poly San Luis Obispo.

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:25 Building an Amazon-Resistant Digital Experience

While plenty has been said about how retailers are living in the age of Amazon, not nearly enough has been said about what an age of opportunity this really is.

Retailers not named Amazon need to be ready for the significant percentage of consumers who leave Amazon after an unsatisfying experience - and for the nearly half of consumers who don't start their searches on Amazon.

Learn how to build an Amazon-resistant digital experience based on:

•High-quality content that drives relationships, not just transactions

•Exclusive inventory that creates loyalty and drives conversion

•Product and subject matter experts who build confidence pre- and post-sale

•Automated relevance that achieves one-to-one personalization at scale