Liad Agmon

Today's consumers are the most tech savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don't are destined to fail.

But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.