eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Amy Chernoff
VPt Marketing
AJ Madison
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
17:10 PANEL DISCUSSION: Engaged At First Glance With Shopping PLAs
Your biggest search goal is to turn online browsing into online buying. With the emerging success of shopping PLAs, you can reach the shoppers who matter most: those on the hunt for what you have to offer. Join these panelists as they present:
•Best practices to optimize feeds and descriptions written for search keywords
•Building tests and measurements tailored towards products and product categories
•Calculating a flexible budget as competitive product categories adjust