eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Diana DiGuido
Sr. VP, Account Management
PMX Agency
Check out the incredible speaker line-up to see who will be joining Diana.
Download The Latest AgendaDay 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future
For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:
•Evolving your cross-channel capabilities to become fully omni-channel
•Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
•Putting deployable and flexible technology in place to enable cross-channel shopping
•Utilizing stores for product awareness, research and purchase