Larry Kavanagh

CEO
Navistone

Check out the incredible speaker line-up to see who will be joining Larry.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:40 PANEL DISCUSSION REVOLUTION: Slice, Dice, And Build: The New Foundation Of Innovative Digital Marketing Programs

So much data, so many ways to analyze it. In a test and learn environment, it’s imperative to gather the data and assess quickly and cleanly to truly know your customer. The leaders on this panel present how they turned numbers into creative stories by:

•Implementing innovative methods to use for predictive analytics and new prospects

•Filtering data to analyze which segments have greatest demand and profit potential

•Turning data into a story for your marketing needs

•Unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase