eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

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Colin Bendell


Director, CTO
Akamai

Check out the incredible speaker line-up to see who will be joining Colin.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


08:45 Keynote: Demystifying Technology For Commerce Leaders

Mobile is changing how Commerce businesses approach their customers, and it’s never been more important to understand how technology impacts the customer experience, conversions, and revenue. In an effort to deliver a superior user experience, companies are increasingly relying on third parties to provide everything from stylistic elements to social integrations, which can slow down sites and sabotage the very user experience they’re trying to improve. Akamai’s Colin Bendell, Director CTO Office, will discuss how Commerce companies can recognize and address the challenges inherent in embracing the latest mobile technologies and optimizations such as:

HTTP/2, IPv6, and core technologies
Images and Video for mobile experiences
Cellular optimizations