Mark Deruyter

Director eCommerce Marketing
Columbia Sportswear Company

Check out the incredible speaker line-up to see who will be joining Mark.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:30 PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:

•How and why today’s connected customers are seeking deeper relationships with retailers

•Connecting with your customers: assessing data to understand what editorialized content engaged them

•It’s the little things: recognizing loyalty through UGC