eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Dan Baruchi
CEO
Personali
As CEO, Dan is responsible for driving business growth through innovation and continuously working with leading retailers around the world to grow their bottom-line. Personali helps top-tier retailers increase sales and profitability by capitalizing on the power of behavioral economics. Personali's machine learning based platform enables retailers to perform precision targeting of shoppers with personalized incentives, accelerating sales growth, optimizing profitability, increasing customer loyalty, and helping to deliver seamless shopper experience both offline and online. Dan is a seasoned executive with more than 20 years of experience in a range of management, investment and consulting roles in the hi-tech sector, including as a senior partner at the Monitor Group, a leading global consulting and investment firm.
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
16:40 PANEL DISCUSSION REVOLUTION: Educating And Enticing The Consumer To Lead Them To Purchase
Customers have extremely high expectations for an immersive digital experience; brands need to consistently challenge themselves to improve this. By replatforming and redesign your website, you can let the customer discover and be inspired and have a personal journey. This panel takes you through steps to thoroughly upgrade the user experience:
•Showcasing product details to driving to purchase
o Curated descriptions of style and craftsmanship
o Magnifying technology to zoom on product
o Augmented Reality and other cutting-edge technology
o Animation of products to make them pop and delight
•Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
•Implementing online customer service on necessary touch points to interject a human experience
•Creating an algorithm for a frequent shopper that emulates a personal shopping experience