Liz Greenberg

VP eCommerce
The Moret Group

Liz Greenberg is the Vice President of Ecommerce at The Moret Group, a New York City-based international manufacturer of licensed apparel and accessories. She oversees the company’s proprietary ecommerce sites, including 2(X)IST and Danskin. Prior to joining Moret, Liz launched ecommerce for heritage footwear company G.H. Bass, under the ownership of PVH. Before Bass, Liz was Director of Ecommerce at Diesel, overseeing all ecommerce strategy, marketing and operations for the US division.

Check out the incredible speaker line-up to see who will be joining Liz.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online Experience

As customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:

•Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle

•Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span

•Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products

•Testing user experience before jumping on the latest technologies