eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Sam Norpel
E-Commerce Vice President
Davids Bridal
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future
For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:
•Evolving your cross-channel capabilities to become fully omni-channel
•Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support
•Putting deployable and flexible technology in place to enable cross-channel shopping
•Utilizing stores for product awareness, research and purchase
17:10 PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online Experience
As customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
•Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
•Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
•Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
•Testing user experience before jumping on the latest technologies