Harsh Acharya

Head of Product Management
Dell

As the Head of Product Management for Dell.com, Harsh leadsvision, strategy and execution of next generation digital and commercecapabilities for Dell.com across the globe. His team partners with internal andexternal customers to drive discovery and implementation of strategic programsthat span from Learn, Shop and Purchase experiences to Omni-channel Loyalty,Personalization and Targeting platforms. Harsh loves building highly datadriven teams that define and deliver on their key KPIs while keeping customerat the center of everything they do.

Check out the incredible speaker line-up to see who will be joining Harsh.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:40 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

•Creating and implementing an effective loyalty program

•Working through potential integration challenges

•Examining partnering with companies for your program

•Testing and measuring the effectiveness of your program and iterating as needed