John Perrone

Director, Loyalty Marketing
Peapod

Check out the incredible speaker line-up to see who will be joining John.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: It’s Personal: Contextual Offers And Marketing To Drive Business Value

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver customer-centric marketing that has boosted their business:

•Going back to basics: pushing baseline offerings, building engagement, making it customer-centric

•Pulling the customer through seamless experiences and product information throughout the funnel

•Employing geo-notifications for contextual offers when the customer is near a store

•Simplifying operations to streamline processes and more efficiently drive profitability