eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Zubair Murtaza, VP, eCommerce Product Management and Customer Experience at Staples
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Zubair Murtaza


VP, eCommerce Product Management and Customer Experience
Staples

Check out the incredible speaker line-up to see who will be joining Zubair.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


12:25 Keynote: Innovating Business Engagement

Meet Jackie. She manages the office. She is incredibly busy, having to handle scheduling, supplies, facilities, to-do lists, tech equipment…and fixing breakdowns. She is THE person that everyone in the office goes to and she needs help with her chaotic work day. To serve as the “extra set of hands” at the beck-and-call of Jackie, Staples is taking the iconic “Easy Button” and bringing it to life as a literal physical button, or a virtual button, you can talk to. The bot will use context to help solve Jackie’s problems: find the right solution, route for approval, or pull in a live expert. Zubair Murtaza, Vice President of eCommerce Product & Customer Experience, will discuss how the company is leveraging AI and Bots to become “the assistant” for Jackie. Zubair will also talk about how data science is powering engagement at Staples, combining the website, bots, and live experts, to help Jackie look like a hero.