Zubair Murtaza

VP, eCommerce Product Management and Customer Experience
Staples

Zubair Murtaza is Vice President of eCommerce Product Management & Customer Experience for Staples. He is obsessed with transforming eCommerce toward a services experience. He wants Staples to be the “Assistant” to the Office Manager, offering services from auto replenishment of supplies, to procuring anything needed, to installing coffee makers and furniture, to services from office cleaning to facilities repair. Zubair came to Staples from Microsoft, where he developed and grew six technology businesses, including transforming Microsoft SMB from transactional to subscription solutions, Microsoft Learning from physical products to services, and Microsoft servers toward the Azure business model. Zubair was previously a Software Engineer, and holds two Engineering Master’s Degrees and an MBA from the University of Chicago.

Check out the incredible speaker line-up to see who will be joining Zubair.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

12:25 Keynote: Innovating Business Engagement

Meet Jackie. She manages the office. She is incredibly busy, having to handle scheduling, supplies, facilities, to-do lists, tech equipment…and fixing breakdowns. She is THE person that everyone in the office goes to and she needs help with her chaotic work day. To serve as the “extra set of hands” at the beck-and-call of Jackie, Staples is taking the iconic “Easy Button” and bringing it to life as a literal physical button, or a virtual button, you can talk to. The bot will use context to help solve Jackie’s problems: find the right solution, route for approval, or pull in a live expert. Zubair Murtaza, Vice President of eCommerce Product & Customer Experience, will discuss how the company is leveraging AI and Bots to become “the assistant” for Jackie. Zubair will also talk about how data science is powering engagement at Staples, combining the website, bots, and live experts, to help Jackie look like a hero.