Stefanie Taylor

Sr Director, eCommerce & Marketing
Sears Holdings Corporation

Stefanie Taylor is currently the Senior Director of Digital Marketing and Ecommerce at Sears Holdings Corporation. Her official scope is delivering $160M in annual sales across three divisions in electronics and smart home technology. In the last ten years, Stefanie has held several positions in marketing and ecommerce at great brands such as Musician's Friend and Justice. Stefanie has a degree in journalism from the University of Tennessee which she is putting to good use by crafting performance evaluations and requests for proposals. She is an eternal optimist who seeks out big challenges so she can laugh at herself and improve her patience and humility.

Check out the incredible speaker line-up to see who will be joining Stefanie.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 PANEL DISCUSSION REVOLUTION: Mobile-First And Customer-Centric: A Hand-In-Hand Combination

Hear the inside story on how these mobile-first brands are planning their future with the customer at the forefront. You’ll gain invaluable insight into how their mobile programs are performing, how success is defined, and when to go back to the drawing board:

• Review the impact (dollar, growth, customer KPIs) across all initiatives that have driven mobile conversion in both your retail and service channels

• Implement the latest tracking technology to see when your customer is browsing or buying

• Incentivize eCommerce, mobile, product, IT and instore teams to work towards common goals, doing what’s right for the brand at a macro-level instead of a micro-level