Robert Muzingo

E-Commerce And Online Marketing Director
Joe's Jeans, Inc.

Check out the incredible speaker line-up to see who will be joining Robert.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Captivating Your Customer And Keeping Them On Your Site

Marketers are continually engaging their customers with relevant and timely content, but the rise of digital has created a fresh spin and way to get ahead of competitors. So, how should your eCommerce content look and feel, compared to last year? And how can marketers balance the quantity and quality of content consumed across mobile, desktop and instore?

• Develop clear knowledge of who your customer is, and which content they prefer to consume (e.g.video)

• Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers

• Leveraging exciting shoppable content to bring product details to life

• Drive customer retention through content generation and management