Noah Xu

Mobile Product Manager
Staples

Noah Xu serves as the Head of Staples Mobile App. He oversees Staples mobile app experience across entire Staples B2C and B2B markets, which includes Staples.com - US, Staples.ca - Canada and Staples Business Advantage.

Check out the incredible speaker line-up to see who will be joining Noah.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

14:15 New Contextual Design for Customer Win

Contextual Design, a user-centered design process, was first invented back in later 1980s. It has been used on variety of industries ever since. But with advent of ever-evolving smartphone technologies and big data, contextual design is given new meaning and applications. At Staples, we keep evolving our apps so they fit into our customer's life. When customer wins, we win.

•Card based contextual design: Instead of a Staples dictated page, customer is directed toward a completely personalized card based design experience that matters to them. Based on where customer is, what a customer ordered before, item shipping status, each customer is provided with most relevant information at every mobile moment.

•Utility-oriented deep personalization: We learnt so much from our customers, but how can we contribute our learning back to customers so they can get things done quick and effectively.

•Aggressive friction removal: From a checkout experience that predicts customer's shipping address to a clean slate on search, we are aggressively removing frictions. You can do it too.