Loren Simon

Head Of Digital Marketing
Everlane

Check out the incredible speaker line-up to see who will be joining Loren.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 IT PANEL DISCUSSION: Checkmarks To Being A Disruptive Customer-Centric Organization

This afternoon’s panel has a long history of leading major technology rollouts in household brands such as Crate & Barrel, Dell and 1-800 Flowers. But their greatest challenges lie ahead, namely building IT infrastructure that is centered around the customer. Our panelist open their playbooks on:

• Building out an eCommerce and IT leadership hierarchy: executive sponsors, operational committees and working teams

• Defining new customer KPIs based on lifetime value, retention and service cost

• Identifying critical trends that can impact the products you sell and the channels used to sell them

16:55 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution

Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future

Hosted By: Courtney Connell, Marketing Director, Cosabella

Table 3: Determine The Importance Of Social Based On Your Specific Industry

Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices

Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy

Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B

Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?

Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces

Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel