Leslie Leifer

VP, eCommerce and Product Development
1800Flowers com

Check out the incredible speaker line-up to see who will be joining Leslie.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 IT PANEL DISCUSSION: Checkmarks To Being A Disruptive Customer-Centric Organization

This afternoon’s panel has a long history of leading major technology rollouts in household brands such as Crate & Barrel, Dell and 1-800 Flowers. But their greatest challenges lie ahead, namely building IT infrastructure that is centered around the customer. Our panelist open their playbooks on:

• Building out an eCommerce and IT leadership hierarchy: executive sponsors, operational committees and working teams

• Defining new customer KPIs based on lifetime value, retention and service cost

• Identifying critical trends that can impact the products you sell and the channels used to sell them