Kurt Heinmann

CMO
Reflektion

Prior to joining Reflektion, Kurt was CMO for Marketwired/Sysomos where he relaunched their brands, as well as, led the successful turnaround of the lead generation and content strategy efforts for both brands. Previously Kurt was the CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. Kurt has also held senior executive positions at leading consumer marketing firms that include Priceline, Time Warner/Synapse Connect, and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

Check out the incredible speaker line-up to see who will be joining Kurt.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

14:40 Recipe For Success: Shifting The Focus Of Commerce To The Customer

Godiva, the premier maker of fine Belgian chocolates, understands the most critical ingredient to eCommerce success – the customer. Today’s shoppers expect a consistent and singular brand experience, regardless of where, when or how they engage. Brita K. Turner, Director of eCommerce at Godiva, knows that doing this effectively requires a deep, real-time understanding of the individual intent and preferences of each customer, as well as a consistent, streamlined user experience at each touchpoint.

Through the combination of a recent site redesign and a new unified engagement platform, Godiva successfully refocused its strategy around the customer. The result is a deeper, more meaningful, more profitable relationship with each of their customers. In this presentation, Turner will detail how refocusing Godiva’s ecommerce efforts around each individual customer drove a 24% increase in site wide conversions and a 28% increase in tablet conversions.