Kunal Banerjee

Director, Digital Store Operator
Walmart.com

Check out the incredible speaker line-up to see who will be joining Kunal.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 PANEL DISCUSSION REVOLUTION: A/B Critical: Executing Tests To Get Results

A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:

• Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey

• Playing with variations based on traffic your site receives

• Running tests and analyzing the results

• Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends