Krysta Brown

Director, Digital Marketing
Too Faced Cosmetics

Check out the incredible speaker line-up to see who will be joining Krysta.

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

Too Faced knows how to generate content socially for their brand. Carrie walks through their C2C marketing journey in this kick off presentation.

• Motivating followers to share with their friends your social content, and recognizing those influencers

• Understanding which content followers share and why they share it—which sentiments to capitalize on

• Using social media to offer promotions exclusively to loyal customers, and tracking the special code back to sale for a hard metric

• Capturing the demographics of brand advocates to build personas