Kristin Hangebrauck

Director, Product Management
Target

Kristin Hangebrauck is a Director of Product Management at Target, responsible for leading teams that connect guests to their account profile and order information throughout their shopping journey. In the last 8 of her 12 years at Target, Kristin has been in a variety of digital roles creating the first mobile gift card in-store payment experience, leading large technology replatforming efforts, and focusing on helping Target’s best guests more easily buy what they need. She has her MBA from the University of Minnesota’s Carlson School of Management, and when not working enjoys Whole30 cooking and being outdoors with her family.

Check out the incredible speaker line-up to see who will be joining Kristin.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: The Rise Of Conversational Commerce To Complete The Purchase

Conversational commerce is the latest buzz. Messaging apps have eclipsed social networks in monthly active users, and this could present a big opportunity to retailers. Our panelists discuss the rise of conversational commerce- what it is, what the future may look like and how to take the first steps

• Use chat, messaging and voice to instantly link customers, brands, services and bots

• Meet your customers unique needs and translate these into a purchase using a single sentence

• Reduce product returns while reducing the cost of traditional customer service channels