Jon Bausman

Social Media Manager
Cabela's

Jon leads the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer. In the past year, Cabela’s Social Team built their analytics program from the ground up, designed a social influencer program, launched a national summit showcasing some of the top brands and platforms from across the country, and was recognized by AdWeek as one of the Top 10 Most Engaging Retailers. Jon's pronounced familiarity with the outdoor industry, coupled with his experience consulting for Fortune 100 companies and political campaigns, has served him as an influencer for some of the largest brands and events in the world, including Columbia Sportswear, Super Bowl 46, Backpacker Magazine, and Broadway Across America. He lives in Denver, and in a past life served as an Entertainment TV Host, starred in Walmart commercials, and believes quoting movies should be considered a second language.

Check out the incredible speaker line-up to see who will be joining Jon.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Everyone knows that content marketing is a must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers. But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

• Creating consumable content that can be digested by the viewer in a matter of seconds

• Recognizing the consumer as a brand advocate as they share micro-content

• Collating data around who is sharing what, and what products to showcase based on shares