eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Eduardo Frias, CIO at Beachbody
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Eduardo Frias


CIO
Beachbody

Check out the incredible speaker line-up to see who will be joining Eduardo.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


09:55 KEYNOTE PANEL DISCUSSION: The Evolving Role Of The CIO: The New vs. The Old

This keynote session is all about role that IT plays in the success of your retail business. It is crucial that there is alignment across departments, as they are foundational to eCommerce. We’ll look at the way that the role of CIOs has changed as the role of eCommerce changes within organizations, and how advances in technology is powering these changes.

Adopting new thinking around the role of the CIO as it changes (aligning with marketing and eComm, customer experience, revenue growth opportunities)

Working with internal digital and eCommerce teams to evaluate potential partners, rate negotiations, and train staff on project management

Sourcing and distributing accurate customer data to assist in marketing programs

Looking at the way that technology is revitalizing how you think about digital retail

Examining the future of retail technology and opportunities to capitalize on them