eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Chau Banks, EVP, CIO and Channel Integration at New York & Company
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Chau Banks


EVP, CIO and Channel Integration
New York & Company

Check out the incredible speaker line-up to see who will be joining Chau.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


09:30 Keynote: A Retailer’s Path To Digitalization

Chau will provide insight in to planning and budgeting for Digital Initiatives. Hear about early results of testing in-store digital technology and NY&Co.’s roadmap for advancing digital in the Retail Environment. New York and Company is focused on pursuing digital initiatives that connect with current and new customers across all selling channels through increased investments in Digital Marketing and New Technology.

• Optimizing Strengths and Complements across Channels

• Benchmarking the Digitalization Maturity Model

• Organizing for a Culture of Innovation