Carl Fredericks

Managing Consultant - Oracle Maxymiser
Oracle Marketing Cloud

Check out the incredible speaker line-up to see who will be joining Carl.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Consolidating Online And Offline Data For A 360-Degree View Of The Customer

As instore digital becomes embedded deeper into the retail experience, it’s never been more important to connect your instore customer experience with the online experience, thereby creating a seamless brand relationship.

These four panelists are making a huge effort to coordinate the online campaign with an offline digital component, and are getting ahead of the competition by:

• Sharing order management information across channels for top insights into order process, beginning to end

• Establishing real-time collections and publication of product data across channels

• Integrating customer data through business plans and objectives for product demand and shipping promotions