Brita Turner

Director, eCommerce
Godiva

Brita Turner is currently the Director of Ecommerce at Godiva, coming previously from Bed Bath & Beyond, Amazon.com, and IBM Consulting. She has over 10 years of experience in the technology space, with an MBA from University of North Carolina and concentration in Luxury Goods and Corporate Strategy from ESSEC. At Godiva she manages the online landscape including paid media marketing, Godiva’s direct to consumer online business, and several of their wholesale online accounts.

Check out the incredible speaker line-up to see who will be joining Brita.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

14:40 Recipe For Success: Shifting The Focus Of Commerce To The Customer

Godiva, the premier maker of fine Belgian chocolates, understands the most critical ingredient to eCommerce success – the customer. Today’s shoppers expect a consistent and singular brand experience, regardless of where, when or how they engage. Brita K. Turner, Director of eCommerce at Godiva, knows that doing this effectively requires a deep, real-time understanding of the individual intent and preferences of each customer, as well as a consistent, streamlined user experience at each touchpoint.

Through the combination of a recent site redesign and a new unified engagement platform, Godiva successfully refocused its strategy around the customer. The result is a deeper, more meaningful, more profitable relationship with each of their customers. In this presentation, Turner will detail how refocusing Godiva’s ecommerce efforts around each individual customer drove a 24% increase in site wide conversions and a 28% increase in tablet conversions.

15:05 PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Everyone knows that content marketing is a must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers. But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

• Creating consumable content that can be digested by the viewer in a matter of seconds

• Recognizing the consumer as a brand advocate as they share micro-content

• Collating data around who is sharing what, and what products to showcase based on shares

16:25 PANEL DISCUSSION: Boosting Your Brand Image And Traffic With A Fresh Design

Keep your customers on your toes. Surprise them with a new online experience. Knowing when it’s time to redesign your website is key…but what elements should you consider? The executives on this panel walk you through how to:

• Boosting your traffic, search rankings and sales with minimum back-end headache

• Testing, assigning resource and getting ROI on your investment

• Testing at scale, tracking guest response and making constant adjustments along the way