Bert Jackson

Director, Digital Marketing
Mattress Firm

Time Man of the Year…2 time Olympic Ice Dancing Champion...Pulitzer Prize winning author. Bert has known none of these accolades, but what he does know are mattresses and how to market them. A 25 year industry veteran, Bert guides the digital marketing efforts of the MFRM Family of Brands, America’s largest mattress retailer with over 3500 locations. During his tenure at MFRM, Bert has overseen the move towards better aligning digital marketing efforts with the customer journey as well as spearheading the drive to tie the online consideration path to offline conversion.

Check out the incredible speaker line-up to see who will be joining Bert.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Creating A Collaborative Cross-Team Culture

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:

•Defining collaboration with highlighted individual strengths to build innovative approaches for business goals

•Support from senior leadership: setting up mentoring programs and building supportive social relationships

•Championing realistic expectations for team members’ responsibilities and team goals…and modifying as needed