Alex Laney

Director, Product & User Experience
Build.com

Check out the incredible speaker line-up to see who will be joining Alex.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 PANEL DISCUSSION: Boosting Your Brand Image And Traffic With A Fresh Design

Keep your customers on your toes. Surprise them with a new online experience. Knowing when it’s time to redesign your website is key…but what elements should you consider? The executives on this panel walk you through how to:

• Boosting your traffic, search rankings and sales with minimum back-end headache

• Testing, assigning resource and getting ROI on your investment

• Testing at scale, tracking guest response and making constant adjustments along the way