eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Too Faced Cosmetics Logo

Krysta Brown


Director, Digital Marketing
Too Faced Cosmetics

Check out the incredible speaker line-up to see who will be joining Krysta.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


14:15 Capitalizing On C2C Marketing For Content Success

Too Faced knows how to generate content socially for their brand. Carrie walks through their C2C marketing journey in this kick off presentation.

• Motivating followers to share with their friends your social content, and recognizing those influencers

• Understanding which content followers share and why they share it—which sentiments to capitalize on

• Using social media to offer promotions exclusively to loyal customers, and tracking the special code back to sale for a hard metric

• Capturing the demographics of brand advocates to build personas