Mike Lee

Director, Product Management
Proofpoint

Mike Lee has over 17-year experience leading both product management and marketing teams for global information security vendors. As a product management professional, Mr. Lee has worked with leading global brands including Walmart, Sony, and Bank of America to safeguard their data, employees, and brand. Today, he is responsible for Proofpoint’s Digital Brand Protection solutions, helping organizations protect their brands across social, mobile, web, and email communication channels. Mike holds an B.S in Engineering and an M.B.A. from the University of California, Los Angeles.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

14:40 Digital Risk Impact: The Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms present opportunities and risks for brands where proliferation of presences leads to fraud and fraud leads to cyber threats that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital risk blind spots that every brand should be aware of and anticipate with technology, process and human capital.