eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Davids Bridal Logo

Sam Norpel


E-Commerce Vice President
Davids Bridal

Check out the incredible speaker line-up to see who will be joining Sam.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future

For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:

Evolving your cross-channel capabilities to become fully omni-channel

Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

Putting deployable and flexible technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase

17:10 PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online Experience

As customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:

Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle

Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span

Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products

Testing user experience before jumping on the latest technologies