Ryan Deutsch

SVP, Global Customer Success
Persado

Ryan Deutsch is SVP of Global Customer Success at Persado, responsible for advancing adoption and growth among enterprise customers on an international scale. He joined the company from Sears Holding Corporation, a long-time Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America. A 17-year veteran of the digital marketing space, he most recently served as DVP, Digital Addressable Marketing at Sears, focused on the use of data to personalize digital experiences. Prior, Ryan was VP of Emerging Media at StrongView (formerly StrongMail) and VP of Marketing Automation Solutions for PGi.

Check out the incredible speaker line-up to see who will be joining Ryan.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: It’s Personal: Contextual Offers And Marketing To Drive Business Value

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver customer-centric marketing that has boosted their business:

•Going back to basics: pushing baseline offerings, building engagement, making it customer-centric

•Pulling the customer through seamless experiences and product information throughout the funnel

•Employing geo-notifications for contextual offers when the customer is near a store

•Simplifying operations to streamline processes and more efficiently drive profitability