eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Rob Elzner
Director, eCommerce Marketing
Dell Outlet
Day 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
14:30 B2B PANEL DISCUSSION: Putting The “CX” In B2B
B2B is more than just business to business—it needs to be customer centric for your sales reps to be succeed. As eCommerce continues to penetrate the B2B community, these executives have pledged to keep top service interactions at the heart of their deals by:
•Defining your business’ cornerstones for top customer experience to transcend the entire business lifecycle:
oPre-sales engagement
oSales process and fostering the relationship
oPost-sale interactions
•Reviewing your business’ process with decision makers: are your clients’ key stakeholders business goals aligned?
•What do you need to do to ensure RFPs are seamless, clear for continuous sales
•Driving customer loyalty and support post-sale by providing incentives for sales reps to continually build top business relationships
17:10 PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site
Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:
•Identifying cultural differences in different regions
•Localizing your eCommerce site with different languages as needed
•Creating a global CRM database
•Monitoring inventory in response to seasonality, culture and International shipping