Rico Arrastia

Rico Arrastia is the Sr. Director, Wholesale E-commerce of Levi Strauss & Co. In this position he is responsible for growing e-commerce sales within the North American wholesale division. With his team, he is focused on positioning and demand generation of the Levi Strauss & Co. brands on retail partner’s e-commerce channels.
Arrastia is passionate about the e-commerce business and has a track record of consistently delivering strong results throughout his e-commerce career.