eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Peter Cobb, Co-Founder & EVP at eBags
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Peter Cobb


Co-Founder & EVP
eBags

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


11:10 Keynote: Can Your Brand Win vs Amazon?

Today almost every retailer is feeling the competitive effects of Amazon. The digital transformation is radically changing the customer buying patterns globally. The day of the super store is facing head winds that will translate to closings and consolidations. Landlords are converting space to medical facilities, gyms, food stores and services, and many malls are simply shutting down. The pricing transparency and dynamic models make it impossible for both the vendors and retailers to remain profitable. These are the challenges facing the industry, and the same tactics used in the growth periods are simply are not driving traffic to the stores. Mike Edwards, Former CEO at Borders and current CEO of eBags will use the Borders chapter 11 outcome as a case study to answer the following questions:
What can we learn from Borders and other retail brands that have failed over the last ten years?

How does taking a mobile first approach impact the retail landscape?

What are the transformational strategies retailers are deploying to stay relevant?