Neil Ackerman

To infinitely increase customer demand, Mondolez hit upon the idea of an eCommerce flywheel, that seamlessly links price, selection, trust in your brand, content, service, availability and convenience. Here Neil delves into each area, explaining Mondolez’s best practices in each and teaching you how to make the whole greater than the sum of the parts. With the flywheel as a backdrop, you’ll leave the room with key takeaways on how to:

•Improve engagement with copy and content

•Get online product assortment and stocking right every time

•be discoverable first time