eTail West 2017 (past event)
February 27 - March 02, 2017
1.888.482.6012
Mike Dimiele
Director of Marketing
Pampered Chef Ltd
Check out the incredible speaker line-up to see who will be joining Mike.
Download The Latest AgendaDay 1: Omni-channel & Online Growth Strategies
Saturday, January 7th, 2017
14:30 PANEL DISCUSSION: Surprising And Delighting Your Customers With Delivery
With omni-channel being as popular as ever, the experience does not end when the customer adds their credit card information to order. With customer expectation as high as ever, your brand must deliver on a premier end-to-end user experience. This panel of experts discusses how you can influence your customer to buy again just by opening their parcel. Join them as they share tips on:
•Thinking about the experience: considering where and when customers are opening their package
•Defeating post-purchase dissonance: delivering on the shipping experience with communications
•Inserting a “surprise and delight” item—including in-package collateral, giving them incentive to buy online and ship
•Post-receiving experience: nudging buyers with marketing collateral to share their experience via social media
Day 2: The Digital Revolution - Your Next Steps
Saturday, January 7th, 2017
16:25 PANEL DISCUSSION REVOLUTION: A/B Critical: Executing Tests To Get Results
A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:
• Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey
• Playing with variations based on traffic your site receives
• Running tests and analyzing the results
• Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends