eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Leslie Leifer, VP, eCommerce and Product Development at 1800Flowers com
1800Flowers com Logo

Leslie Leifer


VP, eCommerce and Product Development
1800Flowers com

Check out the incredible speaker line-up to see who will be joining Leslie.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


16:25 IT PANEL DISCUSSION: Checkmarks To Being A Disruptive Customer-Centric Organization

This afternoon’s panel has a long history of leading major technology rollouts in household brands such as Crate & Barrel, Dell and 1-800 Flowers. But their greatest challenges lie ahead, namely building IT infrastructure that is centered around the customer. Our panelist open their playbooks on:

Building out an eCommerce and IT leadership hierarchy: executive sponsors, operational committees and working teams

Defining new customer KPIs based on lifetime value, retention and service cost

Identifying critical trends that can impact the products you sell and the channels used to sell them