eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Walgreens Logo

Leslie Jurgens


Senior Director, CRM and Email
Walgreens

Check out the incredible speaker line-up to see who will be joining Leslie.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


16:05 PANEL DISCUSSION REVOLUTION: Getting More Out Of Your Email Lists

Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy? The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:

Assessing email open and click rates

Segmenting data from logged-in customers and browse history

Avoiding the abandoned shopping cart—sending reminders or similar products

Store purchase history—making your store associates the first line of defense