eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Lara Childers, Director, Retention Marketing at Zazzle, Inc.
Zazzle, Inc. Logo

Lara Childers


Director, Retention Marketing
Zazzle, Inc.

Check out the incredible speaker line-up to see who will be joining Lara.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


11:40 PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization

You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy? The leaders on this panel present solutions for:

Setting up automated emails and campaigns

Ensuring information delivered is worthwhile with content that your customers want to read

Segmenting emails accordingly:
o Acquisition versus retention
o Full price shopper versus discount shopper
o Real buyers versus aspirational buyers

Making sure you are not overspending but rather assisting the sale