eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Saatva Mattress Logo

Krista Deshayes


Senior Director, Marketing
Saatva Mattress

Check out the incredible speaker line-up to see who will be joining Krista.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1. 0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2. 25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3. 100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4. 500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5. Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Getting To Global Leadership Summit -

Saturday, March 2nd, 2019


17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Table #1: 0-25 Million in online revenues – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
Table #2: 25 – 100 Million in online revenues – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
Table #3: 100 – 500 Million in online revenues Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
Table #4: 500 Million in online revenues – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com
Table #5: Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


16:55 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution
Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future
Hosted By: Courtney Connell, Marketing Director, Cosabella

Table 3: Determine The Importance Of Social Based On Your Specific Industry
Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices
Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy
Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B
Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?
Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces
Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel